Wyre, also known as Kevin Waire, is an award-winning Kenyan R&B and reggae artist who launched his music career in 1996. Besides his musical talents, he possesses a background in mass communication from the Institute of Communication Studies and Development and is a trained journalist.
Wyre is the co-founder and CEO of BLOOW, a platform that empowers emerging artists to monetize their creative content. He's celebrated for his roles in renowned groups like Necessary Noize and the East African Bashment Crew, along with a successful solo career. He's ventured into music production and established Love Child Records, his own label.
Additionally, he's been a brand ambassador for prominent companies, including Samsung, Sportpesa, Mziiki, and Safaricom.