Okonkwo Asah, fondly called "Seven Seven", was a Nigerian traditional high life musician, singer, and music teacher at the universities. Born into a family of musicians, he began singing after primary school while working as a bricklayer. In 1952, he officially began his music career and left his bricklaying job. Before his demise, Asah recorded over 12 albums, and his music is still enjoyed by many today. He was known to promote his hometown, Enugwu-Ukwu, in all his music.