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Oum is a Moroccan singer, songwriter, and cultural ambassador whose genre-blending music weaves together Sahraoui roots, Arabic poetry, gnawa, soul, jazz, and electronic influences. Originally from Casablanca, she rose to prominence through Morocco’s Nayda movement and has since captivated international audiences with her powerful voice and deep humanist, feminist, and spiritual themes. Singing primarily in Darija, her language of choice, brings a unique lyrical musicality to her work. With critically acclaimed albums like Soul of Morocco, Zarabi, and Daba, Oum embodies a global artistic spirit rooted in African identity.
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Record Label associated with Oum - past and current.