Omoba Segun Adewale is a Nigerian singer, songwriter, bandleader, and pioneer of Yo-pop, a blend of funk, jazz, juju, reggae, and Afro-beat. Sometimes called the "Crown Prince of Juju," Segun Adewale ventured into music against his father's wishes, moving to Lagos and learning from Juju greats like S.L. Atolagbe and I.K. Dairo. Collaborating with Shina Peters, he co-founded Shina Adewale and the Superstars International, showcasing his innovative juju style. His fusion of Western influences, like rock and funk, resulted in Yo-pop's fast-paced, electric guitar-driven sound. Although challenged by the rise of fuji music, he defended Juju, introducing his style, Peperempe. His significant contributions and extensive discography secured his place in African music history, even if his international presence diminished.