Willi Williams, is a renowned Jamaican reggae and dub musician and producer. He earned the nickname "Armagideon Man" after his hit single, "Armagideon Time". He started his record label, Soul Sounds, and recorded several artists on his label. Williams' music has been widely sampled and adapted by artists and also used by the reggae-punk band Sublime for their song Sweet Little Rosie. In 2019, after a three-year hiatus due to a knee injury, Williams began a musical collaboration with the electronic musician, New Chance.