Name: African Trap Movement
Status: Active
Country: South Africa
Formation: 1920
Primary Language: isiZulu
Other Languages: English
BioATM (African Trap Movement) is an indie label and movement started by Emtee, one of the most prominent trap artists in South Africa. ATM is a South African trap subgenre that emerged around 2015. Emtee, Sjava, and Saudi were the artists who pioneered it. Emtee is the CEO of African Trap Movement, a label that includes Emtee, Sims, Sjava, and the producer Ruff. ATM is made up of artists, videographers, fashion designers, and more.
ATM is distinguished by trap creation with delicate South African influences. It's distinguished by narrative, relevant lyrics, and melodies that allude to South African genres such as Afro pop, maskandi, and mbhaqanga.
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