According to MusicBusiness Worldwide, approximately 120,000 new tracks are uploaded to music streaming services every day. Now, imagine how many songs are released per year? These numbers are staggering and won’t be slowing down anytime soon, but no need to fear. You simply need to answer this question: How can I stand out?

Let's explore some effective marketing strategies for independent artists.

Do a quick audit of your online profile—not just social media. When you type your name on Google, what is the result? Do you like the search result? Whether yes or no, the truth is that's how people perceive you. So, you need to optimize Your Digital Presence. Never before have you needed a music portfolio or electronic press kit that showcases you, your skills, discography, and other key information about you. The African Music Library is a great platform to leverage for this at no cost.

Another thing is that you need to be out there. Not just new studio releases, explore Live Performances. Eh! Don’t wrack your head on which big stage to lobby for; it’s better to start small. Explore your neighborhood's popular hangout spots, bars, nightclubs, hotels, and other local establishments. Papa Wemba, Oriental Brother International band, and many others began in a similar manner. In addition, you will learn and master your stage presence as you utilize these opportunities.

You also need to leverage Streaming Platforms and Get Playlisted. Yes, you need to explore opportunities to get your songs on editorial playlists of the digital streaming platforms. Utilizing platforms such as Josplay, YouTube Music, Deezer, SoundCloud, and other digital music streaming platforms and stores can significantly expand your audience reach. Don't forget the radio stations. Areas with little or no internet service have radio listeners. Leverage the radio play to extend your reach.

Remember, you can’t do it all by yourself. You need the buy-in of your fans’ support. There’s strength in numbers. Encourage your fans to stream your songs and the playlists in which you are featured. This would definitely make a big difference by boosting engagement and improving the likelihood of your music being added to more playlists in the future.

Approximately 120,000 new tracks are uploaded to music streaming services each day. How can you stand out?

Marketing Strategies for Independent Artists

Approximately 120,000 new tracks are uploaded to music streaming services each day. How can you stand out?

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