When Mother Tongue Shapes the Nigerian Sound

When Mother Tongue Shapes the Nigerian Sound

Why do Nigerian artists instinctively switch between English and indigenous languages mid-song? From Afrobeats to gospel, the blend feels effortless yet intentional. Is it tonal instinct, cultural identity, or commercial strategy at play? This week, we explore how language does not just carry lyrics in Nigerian music — it shapes melody, authenticity and market reach.